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The preferred brand of vodka



MBA Project Synopsis / Proposal




Project Proposal

On

The preferred brand of vodka”

Prepared by Mr. Atanu Maity

Roll No : 000-0000000
XXXX XXXX University


For Project Report of this project email at


info@readymadeproject.com



Table of Content



Introduction: 4

Objectives: 4

Hypothesis: 5

METHODOLOGY: 5

PRIMARY DATA: 5

SECONDARY DATA: 5

Bibliography: 5

The preferred brand of vodka



Introduction:

When we pronounce the word vodka they automatically associate it with being Russian. However, historians and scientists can not pinpoint the origin of vodka and when. The origin of vodka remains a mystery. It is certain that the origin of vodka came from either Russia or nearby Poland. Both Russia and Poland have a well-liking for vodka. There are many different vodka brands that come in an assortment of grades, qualities, and price ranges. It is important to understand that the best vodka brand does not necessarily mean that it is the best tasting vodka brand. It simply means that it is widely purchased throughout the locations where it is distributed. It is said that for every four bottles of spirits purchased, that one of those spirits is vodka. With the large array of vodka brands available, there is one vodka brand to suit any budget, taste preference, and immediate need. It is difficult to pinpoint the exact preferred brands of vodka, however studies, statistics, and research indicate that the most preferred vodka brands are :




  • Smirnoff Vodka

  • Grey Goose Vodka

  • Absolut vodka

  • Belvedere vodka

  • Chopin Vodka



Objectives:


    1. To study about the Vodka

    2. To know the most preferred brand of Vodka



Hypothesis:


People love vodka; it is the most preferred drink for the new generation today.

METHODOLOGY:


Study is going to be conducted in the District Jalaun in Uttar Pradesh.

PRIMARY DATA:


A questionnaire survey will be conducted for the purpose of the study. The study is based on primary as well as secondary data. Primary data will be collected from a sample of 75 respondents of Jalaun District chosen using non-probability judgment sampling and using a structured questionnaire.

SECONDARY DATA:


Secondary data is the data, which is already in existence. It will be collected mainly through internet and some help will also be taken from books and articles. Secondary sources of data will include publication of Self Help Groups, Journals and Periodicals.

Bibliography:





  1. http://www.vodkawisdom.com/vodkabrands.html

  2. http://www.buzzle.com


Provided by http://www.programmer2programmer.net

http://www.readymadeproject.com

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